My Daily Social Media Workflow

Earlier today I responded to the following question on LinkedIn Answers, and though it appropriate to share that answer in the blog as well:

How are you managing your Social Media platforms (Twitter, Facebook, LinkedIn)? How much time are you spending on them? What tools are you using?

RSS: Each morning, I use an RSS Reader to identify articles to be shared through Google Reader/Buzz. More on that later.

Twitter: The best of the articles selected above (typically the ones that I think are most relevant to my social media job search) are tweeted through the course of the day; I try not to flood my Twitter stream in too much of a concentrated burst.

LinkedIn: I pull the RSS feeds for the LinkedIn Answers sections of interest/relevance for me into FeedDemon/Google Reader. This allows me to quickly peruse them without the hassle of going to LinkedIn.com, where it’s much slower to review and answer questions. In fact, as I write this, I am inside a FeedDemon window. I try to do this two or three times a week. I also use the LinkedIn Network Updates RSS feed to monitor my updates; this is MUCH easier than using the web site.

Blog: I attempt to write three or four articles a week on social media and pop culture topics.

Tools

RSS: As part of my ongoing job search and technology research process, I created a Google Reader Listening Station to track topics of interest (a slide deck on the process is available at SlideShare) to supplement my existing RSS blog feeds. I use either FeedDemon or Google Reader (they sync with each other), depending upon whether I’m on my own computer or somewhere else.

Tweeting: HootSuite. I formerly used TweetDeck all the time, but I find myself increasingly using HootSuite because of its more flexible interface (you can create multiple pages instead of a never-ending phalanx of columns) and ability to display conversations. I keep it running through the day and tweet occasionally, but the primary output is early in the day. Just as with TweetDeck, I can post to LinkedIn or Facebook without leaving my Twitter dashboard.

Blogging: Posterous, because it is so easy and flexible. However, I’ve recently become more concerned about the SEO of my blog, so I’m about to transition it over to WordPress.

I also have all of the corresponding applications on my iPhone.

What does your daily social media workflow look like?